Category: Business

In today’s fast-paced digital age, businesses must continually adapt to stay relevant and competitive. The rise of technology and the internet has transformed the way companies operate, leading to significant changes in business models.

 In this article, we will explore the evolution of business models in the digital age and how organizations are leveraging technology to thrive in the modern landscape.

Traditional Business Models: A Pre-Digital Era

Before the digital revolution, traditional business models were centered around physical stores, face-to-face interactions, and traditional advertising channels. Companies relied heavily on brick-and-mortar locations and traditional marketing strategies to reach customers. 

Profitability was often tied to economies of scale and the ability to control the supply chain.

The Rise of E-Commerce: Expanding Reach and Convenience

The emergence of e-commerce opened up new possibilities for businesses. Companies began selling products and services online, reaching a global audience and providing greater convenience to customers. 

E-commerce platforms enabled businesses to operate 24/7, eliminating geographical barriers and reducing operational costs associated with physical stores. This shift in business models allowed for increased scalability and reach.

Subscription-Based Models: Providing Value and Predictable Revenue

Subscription-based business models gained popularity in the digital age. By offering products or services through a subscription model, businesses could establish recurring revenue streams and build long-term customer relationships. 

Companies such as Netflix and Spotify revolutionized their respective industries by offering subscription-based access to content. This approach not only provides value and convenience to customers but also enables businesses to predict and forecast revenue more accurately.

Sharing Economy and Platform Models: Maximizing Asset Utilization

The sharing economy and platform-based models have disrupted traditional industries by maximizing asset utilization and facilitating peer-to-peer transactions. Companies like Airbnb and Uber connect individuals who have resources or services to offer with those in need. 

These platforms leverage technology to match supply with demand efficiently, creating new business opportunities and challenging traditional business models.

Data-Driven Models: Leveraging Insights for Personalization

The digital age has brought about an abundance of data. Businesses can now collect and analyze vast amounts of information about their customers, allowing for personalized marketing, product recommendations, and tailored experiences. 

Data-driven business models rely on sophisticated algorithms and machine learning to understand customer behavior, preferences, and trends. This enables businesses to deliver personalized offerings and improve customer satisfaction.

Platform Ecosystems: Collaborative and Networked Business Models

Platform ecosystems have emerged as powerful business models that connect multiple stakeholders and foster collaboration. Companies like Amazon and Alibaba have created vast ecosystems that bring together buyers, sellers, and third-party partners. These platforms provide a wide range of products and services, leveraging network effects to drive growth and create value for all participants. 

This collaborative and networked approach enables businesses to expand their reach and leverage the expertise of others within the ecosystem.

The digital age has brought significant changes to business models, revolutionizing how companies operate and interact with customers. From the rise of e-commerce and subscription-based models to the sharing economy and data-driven approaches, organizations have had to adapt to the evolving landscape.

 As technology continues to advance, businesses must embrace digital transformation and innovative business models to stay competitive. 

The ability to leverage technology, data, and customer insights is crucial for success in the digital age. By continuously evolving and adopting new approaches, businesses can seize opportunities, drive growth, and meet the ever-changing demands of the modern market.

Entrepreneurship is an exciting and challenging journey. Starting a new business can be a daunting task, but with the right strategies and mindset, it can also be incredibly rewarding. In this article, we will share 5 essential strategies for success in the entrepreneurial world.

Define Your Vision and Mission

The first step in starting a successful business is to define your vision and mission. Your vision should be a statement of what you want your business to achieve in the long-term, while your mission should outline the purpose and values that guide your business.

According to entrepreneur and author, Simon Sinek, “People don’t buy what you do, they buy why you do it.” Defining your vision and mission will help you to create a compelling narrative for your business that resonates with your target audience.

Conduct Thorough Market Research

Before launching your business, it is essential to conduct thorough market research. This will help you to understand your target audience, competition, and industry trends. Market research will also help you to identify potential gaps in the market and opportunities for growth.

According to marketing expert Neil Patel, “Market research is the foundation of any successful business.” Conducting market research will help you to make informed decisions about your business strategy and give you a competitive edge in the market.

Create a Strong Brand Identity

Creating a strong brand identity is essential for standing out in the crowded entrepreneurial landscape. Your brand identity should reflect your vision and mission and resonate with your target audience.

According to branding expert Marty Neumeier, “A brand is not what you say it is, it’s what they say it is.” Creating a strong brand identity will help you to build trust and credibility with your customers and differentiate yourself from your competitors.

Build a Solid Financial Plan

Building a solid financial plan is essential for the success of any business. Your financial plan should include projections for revenue, expenses, and cash flow. It should also outline your funding needs and sources of financing.

According to financial expert Dave Ramsey, “A budget is telling your money where to go instead of wondering where it went.” Building a solid financial plan will help you to manage your finances effectively and make informed decisions about the future of your business.

Cultivate a Growth Mindset

Cultivating a growth mindset is essential for success in the entrepreneurial world. A growth mindset is characterized by a willingness to learn, adapt, and take calculated risks. It is also marked by a belief in the potential for growth and development.

According to psychologist Carol Dweck, “In a growth mindset, challenges are exciting rather than threatening.” Cultivating a growth mindset will help you to stay motivated and focused on your goals, even in the face of challenges and setbacks.

In conclusion, starting a successful business requires a combination of vision, research, branding, financial planning, and a growth mindset. 

By defining your vision and mission, conducting thorough market research, creating a strong brand identity, building a solid financial plan, and cultivating a growth mindset, you can build a foundation for long-term success in the entrepreneurial world.

Starting a small business is a dream for many people who want to be their own boss and pursue their passions. However, like any other endeavor, starting a small business has its pros and cons. 

In this article, we will explore the advantages and disadvantages of starting a small business.

Pros:

Control over Your Work: One of the biggest advantages of starting a small business is the level of control you have over your work. As a business owner, you have the ability to set your own hours, choose your clients and projects, and make all the decisions regarding your business.

Unlimited Earning Potential: 

When you work for someone else, your earning potential is typically limited by your salary or hourly wage. However, when you start a small business, your earning potential is unlimited. You can set your own rates and grow your business to increase your income.

Flexibility:

 Running your own business can offer more flexibility than a traditional 9-5 job. You can create a schedule that works for you, take time off when you need it, and work from home or other locations as needed.

Pursue Your Passion: 

Starting a small business allows you to pursue your passions and do work that you love. You have the freedom to choose the type of work you do and the clients you work with, allowing you to focus on what you are truly passionate about.

Sense of Accomplishment: 

Starting a small business can be incredibly rewarding and provide a sense of accomplishment. Seeing your hard work pay off as your business grows and succeeds can be a great source of pride and motivation.

Cons:

Financial Risk: Starting a small business can be financially risky. You may need to invest a significant amount of money upfront to get your business off the ground, and there is no guarantee of success. If your business fails, you could lose your investment and be left with debt.

Long Hours:

 Running a small business can be incredibly time-consuming. You may find yourself working long hours, including evenings and weekends, to get your business up and running.

No Guaranteed Income: 

Unlike a traditional job where you receive a consistent paycheck, owning a small business does not guarantee a steady income. Your income can be unpredictable and may fluctuate depending on the success of your business.

Responsibility for Everything: 

As a small business owner, you are responsible for everything related to your business, including finances, marketing, operations, and customer service. This can be overwhelming and require you to wear many different hats.

Limited Resources: 

When you start a small business, you may have limited resources, such as staff, equipment, and marketing budgets. This can make it difficult to compete with larger businesses and may require you to be creative in your approach.

Starting a small business can be a fulfilling and rewarding experience, but it also comes with its own set of challenges. It’s important to carefully weigh the pros and cons before starting a small business and to have a solid plan in place to increase your chances of success. 

If you’re willing to take on the risks and challenges, starting a small business can be a great way to pursue your passions, be your own boss, and achieve financial independence.

Remote work, also known as telecommuting or teleworking, is a way of working in which employees are not required to be in a physical office. The following are some of the benefits of remote work for businesses:

Increased productivity: 

Research has shown that remote workers are often more productive than office-based workers, as they have fewer distractions and can work in an environment that is most suitable for them.

Lower costs: 

Remote work can help reduce a business’s overhead costs, such as rent, utilities, and office supplies.

Access to a wider pool of talent: 

By allowing employees to work remotely, businesses can access a wider pool of talent and hire the best people for the job, regardless of their location.

Improved employee satisfaction and retention: 

Remote work can lead to increased job satisfaction and employee retention, as employees have more flexibility and control over their work environment.

Improved work-life balance: 

Remote work can help employees achieve a better work-life balance, as they can avoid the time and stress of commuting and have more control over their schedule.

Increased flexibility: 

Remote work allows businesses to be more flexible, as they can respond more quickly to changes in the market and customer needs.

Improved collaboration and communication:

 Remote work can lead to improved collaboration and communication, as employees use technology to stay connected and work together more effectively.

However, it’s important for businesses to properly manage remote work, as it can also have some challenges, such as lack of face-to-face interaction, difficulty in maintaining company culture, and potential for decreased collaboration and communication. 

To ensure the success of remote work, businesses should have clear guidelines, regularly check in with remote employees, and invest in technology that can help employees stay connected and collaborate effectively.

Networking is one of the most important aspects of any business. Whether you’re a small business owner or a corporate executive, it’s essential to have connections in order to succeed. But how exactly do you go about networking? How can you use it to build partnerships that will benefit your business? In this blog, we’ll discuss the basics of networking and give you tips on how to effectively network and build partnerships for your business. 

The Basics of Networking 

At its core, networking is simply about making connections with people who could be beneficial for your business. This means connecting with people who are in the same industry as you or who have access to resources that can help your business grow. It’s also important to connect with people who have influence and can help spread the word about your company or product. 

When networking, it’s important to keep in mind that you are trying to build relationships. You don’t want to just exchange contact information and move on; instead, try to get to know the person on a personal level as well as a professional level. 

This way, when they think of your product or service, they will think of you first! 

Tips for Successful Networking 

When it comes to effective networking, there are few tips that can help increase your success rate. 

First and foremost, make sure that you always come prepared when attending meetings or conferences. Have an elevator pitch prepared so that if someone asks what you do, you don’t fumble over your words! 

Make sure that all of the materials related to your business are organized and accessible so that if someone does ask for more details about what you offer, they can easily get them from you. 

It’s also important to follow up after meeting someone new – send them an email thanking them for their time and let them know how much you enjoyed speaking with them! 

Additionally, stay active on social media – post regularly about relevant topics in your industry and engage with other influencers in order to further expand your network reach. Finally, don’t forget about existing relationships – nurture those connections by catching up with acquaintances every once in a while! Building effective partnerships is key in any type of business venture. By effectively networking and building relationships with the right people in the right places, businesses can reap huge rewards such as increased visibility, higher customer loyalty levels, better brand recognition, and even financial gain! 

So take some time out of each day or week dedicated solely towards networking – it will pay dividends down the line!

Running an online bookkeeping business can be immensely rewarding. With the right tools and strategies, you can turn your bookkeeping business into a successful venture that earns solid profits every month. 

However, there are some key things to consider when setting up an online bookkeeping business to ensure that you make the most of it. Let’s take a look at how to successfully run an online bookkeeping business. 

Choose the Right Tools and Software 

The first step in running a successful online bookkeeping business is choosing the right tools and software for the job. Investing in reliable software will help streamline your processes and ensure accuracy when dealing with clients’ financial data. 

Look for software that provides automated features such as transaction categorization, invoice processing, bank reconciliation, and invoicing. It’s also important to have access to real-time data so you can provide clients with accurate financial information on demand. 

Create Your Brand 

Another key factor in running a successful online bookkeeping business is creating your brand identity. This includes developing an attractive website that showcases your services, setting up social media accounts so potential customers can find you more easily, and creating print materials such as brochures or flyers to give potential customers more information about your services. 

You should also create a logo for your company and use it consistently across all platforms, from your website to social media outlets like Facebook or Twitter and even email signatures. This will help create a professional image of your business and attract more customers in the long run.  

Market Your Services 

Once you have created your brand identity, it’s time to market your services to potential clients. There are various channels you can use for marketing including traditional methods like newspaper ads or radio spots as well as digital methods such as pay-per-click advertising or search engine optimization (SEO). Whichever channel you choose, make sure that it aligns with your target audience so that it reaches people who are likely interested in hiring your services. 

Additionally, maintain relationships with existing clients by providing them with updates on new products or services or offering discounts on future purchases—this will help keep them coming back for more!   

With the right tools and strategies in place, running an online bookkeeping business can be extremely profitable! Choose reliable software for accuracy and speed when dealing with financial data; create a professional image through branding; market yourself effectively; and maintain relationships with existing clients through special offers or discounts—all of these factors will help ensure success for your online bookkeeping business!

Have you ever dreamt of owning your own restaurant? Perhaps you have a killer chili recipe that everyone raves about or maybe you’ve worked in the industry for years and are ready to strike out on your own. Whatever your reasons for wanting to start a restaurant, there’s no denying that it’s a tough business. 

But if you plan carefully and execute flawlessly, you can be successful. Here are 5 tips to help you start a restaurant and make a profit.

Find The Right Location 

The first step to opening a profitable restaurant is finding the right location. Ideally, you want a spot that will be highly visible and easily accessible to your target market. If you’re targeting families with young children, for example, you might want to be located near a playground or park. 

If you’re aiming for a more upscale clientele, however, being located in a trendy neighborhood would make more sense. The bottom line is that your location should be chosen with your target market in mind. 

Keep Your Overhead Low 

Another key to success in the restaurant business is keeping your overhead low. This means carefully evaluating each expense and seeing if it is absolutely necessary. For example, do you really need that expensive chef’s knife set or would a less pricey set suffice? 

It also means being mindful of your space needs and not leasing more square footage than you actually need. Carefully managing your expenses will help ensure that your restaurant is profitable from day one. 

Know Your Target Market 

As we mentioned earlier, it’s important to know who your target market is when starting a restaurant. But it’s not enough to just know who they are – you need to understand what they want and need from their dining experiences as well. 

What kind of atmosphere are they looking for? What type of food do they like to eat? Answering these questions will help you fine-tune every aspect of your restaurant, from the decor to the menu, to appeal directly to your target market. 

Develop A Strong Marketing Plan  

Once you’ve got your target market nailed down, it’s time to start marketing to them! There are many different ways to market a restaurant, but some of the most effective include search engine optimization (SEO), social media marketing , and word-of-mouth marketing . 

SEO will help potential customers find your website when they search for restaurants online, while social media marketing will help build awareness of your brand and attract new diners.

 And word-of-mouth marketing is still one of the most powerful tools in any businesses arsenal – so make sure your food and service are top-notch so diners will want to tell their friends all about you! 

Focus On The Customer Experience   

Last but not least, it’s essential that you focus on delivering an exceptional customer experience if you want to start a profitable restaurant . This means everything from ensuring that diners are greeted promptly upon arrival to making sure their plates are cleared quickly once they finish eating . 

Above all else , customers should feel valued and appreciated when they dine at your establishment . If they don’t , they likely won’t be back – no matter how good the food is . 

 Opening a restaurant takes careful planning and execution – but if done correctly , it can be very profitable . By finding the right location , keeping overhead low , knowing your target market , developing a strong marketing plan , and focusing on the customer experience , you can set yourself up for success in the competitive world of restaurants !

Are you thinking about becoming an Airbnb host? If so, you’re probably wondering how to ensure that your rental is successful. With over 150 million guests served and 4 million listings in nearly every country around the globe, Airbnb has become the go-to platform for vacation rental property owners. 

Running a successful Airbnb rental requires careful planning and continual effort, but it can be a great way to make some extra income. Here are five tips to help you get started:

1. Pick The Right Property

Not all properties are ideal for short-term rentals. If you’re considering listing your home on Airbnb, make sure that it’s located in a safe neighborhood with easy access to public transportation, restaurants, and other attractions. It should also be well-maintained and up-to-date; guests are willing to pay more for a property that looks clean, comfortable, and stylish. 

2. Set Competitive Prices

When setting your nightly rate, be sure to compare your property favorably with similar listings in the area. Don’t Pricing too low will result in few bookings, while pricing too high will discourage potential guests from considering your rental. 

3. Create Compelling Listings 

Make sure your listing is comprehensive and includes plenty of photos (after all, guests are more likely to book a rental that they can see!). Be sure to highlight any unique features or amenities that your property offers, and be clear about what kind of experience guests can expect when they stay with you. 

4. Manage Guest Expectations 

It’s important to manage guest expectations by setting clear house rules and specifying what amenities will (and won’t) be available during their stay. This will help prevent misunderstandings or complaints down the road. 

5. Be Responsive 

Guests will have questions—about the property, the neighborhood, things to do in the area—and it’s important that you respond promptly and courteously to their inquiries. This will help build trust and foster positive relationships with guests, which is essential for running a successful Airbnb rental business. 

If you’re thinking about becoming an Airbnb host, keep these five tips in mind to run a successful rental business. From picking the right property to creating compelling listings, managing guest expectations, and being responsive to inquires.

Following these tips will help you get started on the right foot!

Are you planning to start a business? It’s an exciting adventure that can be very rewarding, but it’s also fraught with danger. Your start up could easily fail if you’re not aware of the five harsh realities outlined here. By understanding these things, you’ll be in a much better position to make your business successful. 

So read on and learn what you need to know!

1. Don’t Be Afraid To Ask For Help

As the saying goes, “There’s no such thing as a dumb question.” And yet, far too often, people hesitate to ask for help, even when they desperately need it. Whether it’s fear of looking foolish or simply feeling like they should be able to figure it out on their own, too many people struggle in silence instead of reaching out for assistance.

In the business world, this can be especially costly. Entrepreneurs who are afraid to ask for help are missing out on valuable resources and insights that could make the difference between success and failure. Worse, they’re also more likely to make avoidable mistakes that could have been easily avoided with a little bit of guidance.

So if you’re feeling lost or stuck, don’t be afraid to ask for help. The sooner you do, the better off you’ll be. Chances are, you’ll find that people are happy to lend a helping hand – and that getting the assistance you need can make all the difference in achieving your goals.

2. Don’t Be Afraid To Make Mistakes 

Making mistakes is a natural part of life, but when it comes to running a business, they can be costly. That’s why it’s important to be careful and avoid making common mistakes that can jeopardize the success of your startup. 

One mistake is failing to research your market. It’s essential to understand who your target customers are and what needs they have that your product or service can fulfill. Another mistake is not having a clear business model. You need to know how you’re going to make money and what your costs will be in order to be profitable.

 Not having enough capital is another frequent mistake; you need to have enough money to cover your expenses and support yourself until your business starts bringing in revenue. Finally, don’t be afraid to ask for help. 

There are numerous resources available to entrepreneurs, so don’t try to go it alone. If you’re careful and avoid these common mistakes, you’ll put yourself in a much better position for success.

3. Stay Focused And Don’t Get Distracted By Shiny New Objects

It’s easy to get caught up in the excitement of a new project and lose focus on your original goals. This is especially true in the world of start-ups, where there is always something new and shiny to distract you from your current endeavor. 

However, it’s important to stay focused and not get distracted by these shiny new objects. Otherwise, you risk losing sight of what made your start-up special in the first place. Keep your eyes on the prize and don’t let anything or anyone derail you from your ultimate goal. 

Successful startups don’t happen overnight; they require dedication, hard work, and a laser-like focus to succeed. So don’t get sidetracked by all the glitz and glamour – stay focused on your original mission, and you’ll be one step closer to achieving your dreams.

4. Keep Your Goals In Mind And Work Towards Them Every Day

It can be easy to get caught up in the day-to-day details of running a business and lose sight of your long-term goals. However, it’s important to keep your goals in mind and work towards them every day. This doesn’t mean that you should be working on your goals all the time, but you should have a clear idea of what you want to achieve and how you’re going to get there.

There are a few different ways to keep your goals front and center. First, write them down and put them somewhere you’ll see them regularly. Second, talk about your goals with your team or partners so everyone is on the same page. Finally, create a plan of action with milestones and deadlines to help you stay on track. 

By keeping your goals top of mind, you’ll be more likely to achieve them.

5. Persevere Through The Tough Times Because They Will Only Make You Stronger

There’s no sugarcoating it – starting a business is tough. Every entrepreneur knows that the path to success is fraught with challenges, set-backs, and occasional heartbreak. But it’s important to remember that hardships are just part of the journey. 

Each obstacle you overcome makes you stronger, wiser, and more prepared to take on whatever comes next. So don’t give up when things get tough – persevere, and know that better days are ahead. 

Who knows? The tough times you’re facing right now could be the making of your start-up’s legend.

All in all, it’s important to be aware of the harsh realities of start up life and do your best to avoid them. Of course, no one can predict the future with 100% certainty, but if you keep these things in mind you’ll be on much firmer ground as you work to make your business a success. 

What are some other things that have caused start ups to fail? Let us know in the comments!

If you’re an independent contractor, there are a few extra steps you need to take when filing your taxes. Here’s a guide on how to file your taxes as an independent contractor, including what deductions you can take and the forms you’ll need. Plus, we’ve got tips on estimated tax payments and record-keeping so you can stay organized throughout the year.

 Filing your taxes as an independent contractor can seem daunting, but it’s not as complicated as it seems! With these tips, you’ll be ready to go in no time.

1. Determine If You Are An Employee Or Independent Contractor

When you work as an independent contractor, you are self-employed. This means that you are responsible for paying your own taxes. You will need to file a tax return and pay taxes on your income. You may also be eligible for deductions, such as the cost of your equipment or office expenses. 

To determine if you are an employee or independent contractor, you will need to consider a few factors. First, ask yourself if you are working for someone else or if you are in business for yourself. If you are working for someone else, then you are likely an employee. If you are in business for yourself, then you are more likely to be an independent contractor. 

Next, consider how much control you have over your work. If you are able to set your own hours and work independently, then you are more likely to be an independent contractor. 

Finally, consider how much risk you are taking. If you are working on a commission basis or working with a new company, then you may be considered an independent contractor. By considering these factors, you can determine if you should file your taxes as an independent contractor.

2. Gather Your Paperwork – W-2, 1099, Etc

Filing your taxes as an independent contractor can be a little bit different than filing as an employee. For one thing, you’re responsible for paying your own social security and Medicare taxes, which are usually withheld from your paycheck by your employer. 

You’ll also need to make sure that you have all of the right paperwork in order before you file. This includes things like W-2 forms from any employers you worked for during the year, 1099 forms for any freelance work you did, and receipts for any business expenses you incurred. 

Having all of this information on hand will make the tax-filing process much simpler and ensure that you get the maximum refund possible. So take a few minutes to gather everything up before you start filling out your return. 

It’ll save you time and hassle in the long run.

3. File Your Taxes Either Through A Tax Preparer Or Online

As an independent contractor, it’s important that you file your taxes correctly and on time. The best way to do this is to either use a tax preparer or file your taxes online. With a tax preparer, you can be sure that your taxes will be filed correctly and on time. 

They can also help you with any questions that you may have. Filing your taxes online is also a good option. There are many online tax filing services that are easy to use and that can help you get your taxes done quickly and easily. 

Whichever way you choose to file your taxes, make sure that you do it as soon as possible so that you don’t have to worry about it later.

4. Get Your Refund (Or Pay Up)

If you’re an independent contractor, you’re probably used to getting a 1099 form instead of a W-2. And while that means you don’t have taxes withheld from your paychecks, it also means you’re responsible for paying taxes on your own come April 15. But what happens if you don’t file your taxes at all?

The IRS is pretty clear on the consequences: if you don’t file your taxes, you could be subject to a failure-to-file penalty. The penalty is generally 5% of the unpaid taxes for each month that the return is late, up to a maximum of 25%. So, if you owe $1000 in taxes and don’t file for four months, you’ll end up owing an additional $200 in penalties.

There’s also a failure-to-pay penalty, which is 0.5% of the unpaid taxes for each month that the payment is late, up to 25%. So, even if you can’t pay the full amount you owe, it’s still important to file your return on time to avoid paying additional penalties.

Of course, the best way to avoid any penalties is to simply pay your taxes on time. But if you can’t do that, at least make sure to file your return so you’re not hit with Failure-to-File penalties. Your wallet will thank you later!

5. Keep Good Records During The Year For Next Time!

Being an independent contractor has a lot of perks. You get to be your own boss, set your own hours, and choose which projects you want to work on. But there’s one downside – filing taxes can be a real pain. 

As an independent contractor, you’re responsible for paying your own taxes, and if you don’t keep good records throughout the year, it can be tough to figure out how much you owe come tax time. That’s why it’s important to keep good records throughout the year. 

Make sure to keep track of all the money you earn, as well as any expenses you incur while working on a project. That way, when tax time rolls around, you’ll have everything you need to file your taxes with confidence.

As an independent contractor, it is important to be aware of the tax laws and regulations that apply to you. By understanding the filing process and taking action early, you can avoid any penalties or surprises when it comes time to file your taxes. Have you filed your taxes as an independent contractor before? 

What tips would you add for others who are just starting out?