5 harsh realities to keep your start up from failure

Are you planning to start a business? It’s an exciting adventure that can be very rewarding, but it’s also fraught with danger. Your start up could easily fail if you’re not aware of the five harsh realities outlined here. By understanding these things, you’ll be in a much better position to make your business successful. 

So read on and learn what you need to know!

1. Don’t Be Afraid To Ask For Help

As the saying goes, “There’s no such thing as a dumb question.” And yet, far too often, people hesitate to ask for help, even when they desperately need it. Whether it’s fear of looking foolish or simply feeling like they should be able to figure it out on their own, too many people struggle in silence instead of reaching out for assistance.

In the business world, this can be especially costly. Entrepreneurs who are afraid to ask for help are missing out on valuable resources and insights that could make the difference between success and failure. Worse, they’re also more likely to make avoidable mistakes that could have been easily avoided with a little bit of guidance.

So if you’re feeling lost or stuck, don’t be afraid to ask for help. The sooner you do, the better off you’ll be. Chances are, you’ll find that people are happy to lend a helping hand – and that getting the assistance you need can make all the difference in achieving your goals.

2. Don’t Be Afraid To Make Mistakes 

Making mistakes is a natural part of life, but when it comes to running a business, they can be costly. That’s why it’s important to be careful and avoid making common mistakes that can jeopardize the success of your startup. 

One mistake is failing to research your market. It’s essential to understand who your target customers are and what needs they have that your product or service can fulfill. Another mistake is not having a clear business model. You need to know how you’re going to make money and what your costs will be in order to be profitable.

 Not having enough capital is another frequent mistake; you need to have enough money to cover your expenses and support yourself until your business starts bringing in revenue. Finally, don’t be afraid to ask for help. 

There are numerous resources available to entrepreneurs, so don’t try to go it alone. If you’re careful and avoid these common mistakes, you’ll put yourself in a much better position for success.

3. Stay Focused And Don’t Get Distracted By Shiny New Objects

It’s easy to get caught up in the excitement of a new project and lose focus on your original goals. This is especially true in the world of start-ups, where there is always something new and shiny to distract you from your current endeavor. 

However, it’s important to stay focused and not get distracted by these shiny new objects. Otherwise, you risk losing sight of what made your start-up special in the first place. Keep your eyes on the prize and don’t let anything or anyone derail you from your ultimate goal. 

Successful startups don’t happen overnight; they require dedication, hard work, and a laser-like focus to succeed. So don’t get sidetracked by all the glitz and glamour – stay focused on your original mission, and you’ll be one step closer to achieving your dreams.

4. Keep Your Goals In Mind And Work Towards Them Every Day

It can be easy to get caught up in the day-to-day details of running a business and lose sight of your long-term goals. However, it’s important to keep your goals in mind and work towards them every day. This doesn’t mean that you should be working on your goals all the time, but you should have a clear idea of what you want to achieve and how you’re going to get there.

There are a few different ways to keep your goals front and center. First, write them down and put them somewhere you’ll see them regularly. Second, talk about your goals with your team or partners so everyone is on the same page. Finally, create a plan of action with milestones and deadlines to help you stay on track. 

By keeping your goals top of mind, you’ll be more likely to achieve them.

5. Persevere Through The Tough Times Because They Will Only Make You Stronger

There’s no sugarcoating it – starting a business is tough. Every entrepreneur knows that the path to success is fraught with challenges, set-backs, and occasional heartbreak. But it’s important to remember that hardships are just part of the journey. 

Each obstacle you overcome makes you stronger, wiser, and more prepared to take on whatever comes next. So don’t give up when things get tough – persevere, and know that better days are ahead. 

Who knows? The tough times you’re facing right now could be the making of your start-up’s legend.

All in all, it’s important to be aware of the harsh realities of start up life and do your best to avoid them. Of course, no one can predict the future with 100% certainty, but if you keep these things in mind you’ll be on much firmer ground as you work to make your business a success. 

What are some other things that have caused start ups to fail? Let us know in the comments!

How To File Your Taxes As An Independent Contractor

If you’re an independent contractor, there are a few extra steps you need to take when filing your taxes. Here’s a guide on how to file your taxes as an independent contractor, including what deductions you can take and the forms you’ll need. Plus, we’ve got tips on estimated tax payments and record-keeping so you can stay organized throughout the year.

 Filing your taxes as an independent contractor can seem daunting, but it’s not as complicated as it seems! With these tips, you’ll be ready to go in no time.

1. Determine If You Are An Employee Or Independent Contractor

When you work as an independent contractor, you are self-employed. This means that you are responsible for paying your own taxes. You will need to file a tax return and pay taxes on your income. You may also be eligible for deductions, such as the cost of your equipment or office expenses. 

To determine if you are an employee or independent contractor, you will need to consider a few factors. First, ask yourself if you are working for someone else or if you are in business for yourself. If you are working for someone else, then you are likely an employee. If you are in business for yourself, then you are more likely to be an independent contractor. 

Next, consider how much control you have over your work. If you are able to set your own hours and work independently, then you are more likely to be an independent contractor. 

Finally, consider how much risk you are taking. If you are working on a commission basis or working with a new company, then you may be considered an independent contractor. By considering these factors, you can determine if you should file your taxes as an independent contractor.

2. Gather Your Paperwork – W-2, 1099, Etc

Filing your taxes as an independent contractor can be a little bit different than filing as an employee. For one thing, you’re responsible for paying your own social security and Medicare taxes, which are usually withheld from your paycheck by your employer. 

You’ll also need to make sure that you have all of the right paperwork in order before you file. This includes things like W-2 forms from any employers you worked for during the year, 1099 forms for any freelance work you did, and receipts for any business expenses you incurred. 

Having all of this information on hand will make the tax-filing process much simpler and ensure that you get the maximum refund possible. So take a few minutes to gather everything up before you start filling out your return. 

It’ll save you time and hassle in the long run.

3. File Your Taxes Either Through A Tax Preparer Or Online

As an independent contractor, it’s important that you file your taxes correctly and on time. The best way to do this is to either use a tax preparer or file your taxes online. With a tax preparer, you can be sure that your taxes will be filed correctly and on time. 

They can also help you with any questions that you may have. Filing your taxes online is also a good option. There are many online tax filing services that are easy to use and that can help you get your taxes done quickly and easily. 

Whichever way you choose to file your taxes, make sure that you do it as soon as possible so that you don’t have to worry about it later.

4. Get Your Refund (Or Pay Up)

If you’re an independent contractor, you’re probably used to getting a 1099 form instead of a W-2. And while that means you don’t have taxes withheld from your paychecks, it also means you’re responsible for paying taxes on your own come April 15. But what happens if you don’t file your taxes at all?

The IRS is pretty clear on the consequences: if you don’t file your taxes, you could be subject to a failure-to-file penalty. The penalty is generally 5% of the unpaid taxes for each month that the return is late, up to a maximum of 25%. So, if you owe $1000 in taxes and don’t file for four months, you’ll end up owing an additional $200 in penalties.

There’s also a failure-to-pay penalty, which is 0.5% of the unpaid taxes for each month that the payment is late, up to 25%. So, even if you can’t pay the full amount you owe, it’s still important to file your return on time to avoid paying additional penalties.

Of course, the best way to avoid any penalties is to simply pay your taxes on time. But if you can’t do that, at least make sure to file your return so you’re not hit with Failure-to-File penalties. Your wallet will thank you later!

5. Keep Good Records During The Year For Next Time!

Being an independent contractor has a lot of perks. You get to be your own boss, set your own hours, and choose which projects you want to work on. But there’s one downside – filing taxes can be a real pain. 

As an independent contractor, you’re responsible for paying your own taxes, and if you don’t keep good records throughout the year, it can be tough to figure out how much you owe come tax time. That’s why it’s important to keep good records throughout the year. 

Make sure to keep track of all the money you earn, as well as any expenses you incur while working on a project. That way, when tax time rolls around, you’ll have everything you need to file your taxes with confidence.

As an independent contractor, it is important to be aware of the tax laws and regulations that apply to you. By understanding the filing process and taking action early, you can avoid any penalties or surprises when it comes time to file your taxes. Have you filed your taxes as an independent contractor before? 

What tips would you add for others who are just starting out?

The Importance Of Outsourcing Your Taxes And Accounts

When it comes to your taxes and accounts, it’s important to make sure that you’re getting the best possible service. This is why outsourcing these services can be such a great idea – by hiring a team of experts, you can be sure that your finances are in good hands. 

So if you’re looking for peace of mind when it comes to your taxes and accounts, outsourcing is definitely the way to go! Here are 5 reasons why outsourcing is important.

1. Tax Laws Are Constantly Changing And It Can Be Difficult To Keep Up With All The Changes

If there’s one thing that’s constant in the world of taxes, it’s change. Tax laws are constantly in flux, and it can be difficult to keep up with all the latest changes. That’s why it’s so important to outsource your taxes and accounts to a professional.

 A good tax accountant will stay up to date on all the latest changes and ensure that you’re always compliant. This can save you a lot of money and headaches down the road. So if you’re looking for peace of mind, be sure to outsource your taxes and accounts today.

2. Accountants Have The Expertise And Knowledge To Ensure Your Taxes Are Filed Correctly

When it comes to your taxes, you want to be sure that everything is filed correctly. After all, no one wants to face a audit from the IRS. This is where accountants come in. They have the expertise and knowledge to ensure that your taxes are filed correctly. 

They can also help you take advantage of deductions and credits that you may not be aware of. In addition, they can help you plan for your taxes so that you don’t end up owing more money than you have to. As a result, outsourcing your taxes and accounting to a professional can save you a lot of time and stress.

3. Outsourcing Your Taxes And Accounts Allows You To Focus On Your Business And Day-To-Day Operations

While most business owners are laser-focused on their day-to-day operations, it’s important to remember the importance of staying on top of your taxes and accounting. For many small businesses, this can be a daunting task – especially if you’re already stretched thin. That’s where outsourcing comes in. 

By working with a professional tax and accounting firm, you can free up your time to focus on what you do best. And because they’re experts in their field, you can rest assured that your taxes and accounts are in good hands. In today’s competitive business landscape, it pays to delegate. 

So if you’re looking to take your business to the next level, consider outsourcing your taxes and accounting. It could be the best decision you ever make.

4. You Can Save Time And Money By Outsourcing Your Taxes And Accounts

When you outsource your taxes, you’re essentially leaving the tedious work to someone else. This means that you can spend your time on other things, like growing your business or spending time with your family. And, when it comes to money, you can rest assured that your taxes will be done correctly when you outsourced them to a professional. 

This can save you a lot of money in the long run – especially if you’re self-employed or have a complex financial situation.

So, if you’re sick of dealing with your taxes and accounts, consider outsourcing them. It’s a great way to save both time and money.

5. It’s Important To Find An Accountant Who You Trust And Feel Comfortable Working With

It’s important to find an accountant who you trust and feel comfortable working with for a number of reasons. 

First, they will be handling sensitive financial information, so you need to be sure that they can be trusted to keep everything confidential. 

Second, you need to feel comfortable communicating with them about your finances, as this will be crucial in ensuring that your taxes and accounts are properly managed. 

Finally, having a good relationship with your accountant will help to ensure that they always have your best interests at heart.

Outsourcing your taxes and accounts to someone who meets all of these criteria is therefore essential.

In conclusion, it is evident that outsourcing your taxes and accounting can be very beneficial for your business. By doing so, you can save yourself time and money while also ensuring that your finances are in good hands. If you are interested in learning more about the benefits of outsourcing these services, please contact our team today. We would be happy to discuss this topic further with you and answer any questions that you may have.

5 Departments Every New Business Should Have

When businesses are just starting out, they need to decide which departments to have. The most essential departments are usually Sales, Marketing, Finance, and Human Resources. Of course, every business is different, and some may require other departments as well. For example, a company that specializes in manufacturing will need a Production department. Once a business has established which departments it needs, it can begin filling them with qualified employees. With the right team in place, a business can start on the path to success.

Human Resource:

A human resource department (HR) is important for a business when they are starting out because HR can help with a lot of the legalities surrounding hiring employees. They can also help to ensure that the company is adhering to anti-discrimination laws and that everyone is being treated fairly. Furthermore, an HR department can help to create a benefits package for employees, which can attract and retain good talent. Finally, an HR department can assist with Employee Relations issues, such as ensuring that employees are happy with their job and have a good work-life balance. By having a strong HR department from the start, businesses can set themselves up for success.

Finance Department: 

A finance department is responsible for a lot more than just handling a company’s money. They also develop financial plans, track investments, and provide advice on how to best use the company’s funds. While it may seem like an unnecessary expense to hire a full-time finance team when starting out, the truth is that their expertise can be invaluable in helping a business to grow and thrive. Without a solid financial foundation, businesses can quickly find themselves in hot water. By ensuring that there is always someone on hand to keep track of the numbers, businesses can avoid making costly mistakes that could jeopardize their future. In short, a finance department is an essential part of any successful business. without one, the odds of success are greatly reduced.

Marketing Department:

Marketing is critical for businesses of all sizes, but especially for startups. A solid marketing strategy can help a startup create a brand identity, reach its target market, and generate buzz. Without marketing, it can be difficult for a new business to get off the ground.

There are a number of ways to market a new business, and the most effective approach will vary depending on the product or service being offered and the target market. However, some common marketing channels for startups include online advertising, social media, email marketing, and PR. A good marketing mix will use a combination of these channels to reach the widest audience possible.

An experienced marketing team can help a startup develop an effective marketing strategy and execute it successfully. However, even if a business does not have the resources to hire a full-time marketing team, there are still many ways to get the word out about their products or services. Marketing is an essential part of any business, and startups should make it a priority from day one.

Communications Department:

Just starting out in business? You may be thinking that you don’t need a communications department – after all, you’re already good at communicating, right? Wrong. Even the most gifted communicator will benefit from having a team of professionals to help them navigate the ever-changing landscape of media and public opinion. Here are just a few reasons why businesses should have a communications department from the outset:

1. To protect your reputation. In today’s 24/7 news cycle, it’s more important than ever to have a proactive plan in place to deal with crisis situations. A communications team can help you anticipate problems and plan for how to respond.

2. To get media coverage. A good communications team will have strong relationships with key members of the media, and they’ll know how to pitch your story in a way that will get attention.

3. To reach your customers. A well-executed communications strategy will ensure that your target market knows about your product or service – and more importantly, that they understand why they need it.

Investing in a communications department from the start will pay off in the long run – so don’t wait until you’re in the middle of a PR disaster to realize its importance.

Conclusion: 

The business world is always changing and evolving, and it can be hard to keep up. That’s why it’s so important for businesses to have HR, Communications, and Finance departments. These departments help businesses to stay organized and efficient, and they can provide important support during difficult times. For example, the HR department can help with recruiting and onboarding new employees, while the Communications department can handle media relations and marketing. And the Finance department can help with financial planning and budgeting. Having these departments in place from the start can help businesses to navigate the ever-changing landscape and stay ahead of the competition.

5 Reasons Why You Should Update Your Business Website

Your business website is one of the most important tools you have to connect with customers and promote your products or services. However, if your website is outdated or doesn’t look professional, it may not be doing its job. Here are a few reasons why you should update your business website now. 

1. Google Will Rank Your Website Higher 

Google and other search engines like to see that a website is being updated regularly, as this means that the business is active and still in operation. This means that you are more likely to be ranked higher in searches for your products or services.

If you want your website to be successful, you need to make sure that it is well-ranked on search engines. One of the best ways to improve your ranking is by regularly updating your site. When you add new content, Google takes notice and bumps up your ranking. 

But it’s not enough to just add any old content – it needs to be high-quality, relevant content that will engage your audience. If you can keep your site fresh and interesting, you’ll see a big improvement in your search engine ranking. And that means more traffic and more success for your business. 

2. It’s Easier To Update Than Ever Before

With WordPress, Joomla, and other Content Management Systems (CMS) it is now so easy to update your website yourself, without having to rely on someone else to do it for you. 

Updating your website used to be a real pain. You had to hire a web developer to make changes for you or learn HTML yourself. But thanks to advancements in technology, updating your website is now easier than ever before. 

With platforms like WordPress, Wix, and Squarespace, anyone can create and edit a website without any coding knowledge. And if you do need help, there are plenty of freelance developers out there who can assist you. 

So if your website is in need of a refresh, there’s no excuse not to get started. You’ll be surprised at how easy it is.

3. Your Customers Will Appreciate It

If you ask your customers what they want in terms of a business website then most of them will say an up-to-date one. They don’t want to see old content on there if you have updated the product range or changed prices etc., so make sure that your website reflects this. Some customers will even go as far as saying they won’t buy from you if the site looks dated! 

4. It’s A Great Way To Promote New Products And Services 

If you have launched any new products or services then this is a great way to get the word out there, as well as let your existing customers know what else you have to offer. 

A website can be a powerful tool for promoting your products and services. By creating a professional-looking site, you can make a good first impression on potential customers. Include high-quality photos and product descriptions, and make it easy for visitors to find what they’re looking for. 

Use keyword-rich titles and metatags to help ensure that your site comes up in search engine results. In addition, take advantage of social media to spread the word about your business. 

By promoting your website on Facebook, Twitter, and other platforms, you can reach a wider audience and generate more leads. With a little effort, your website can be a great way to promote your business and attract new customers.

5. A Website That Is Regularly Updated Looks More Professional

A website that is regularly updated looks more professional for a number of reasons. First, it shows that the site is well-maintained and the company is still in business. Second, it shows that the company is keeping up with current trends. 

Third, it provides fresh content for visitors to read. Finally, it gives the impression that the company is constantly expanding and growing. All of these factors contribute to making a website look more professional. 

Regular updates also help with search engine optimization, as search engines prefer websites that are constantly adding new content. For these reasons, it is essential to keep a website regularly updated if you want it to look its best.

Updating your website is a necessary step in keeping your business competitive. By taking the time to update and improve your website, you’re making an investment in the future of your company. Not only will you be able to reach more customers, but you’ll also be able to create a better user experience that keeps them coming back for more.

What Is Cryptocurrency And How You Can Use It For Business?

If you are unfamiliar with the term, cryptocurrency is a digital or virtual currency that uses cryptography to secure its transactions and control the creation of new units. Cryptocurrency is decentralized, meaning it is not subject to government or financial institution control. This makes it an ideal choice for businesses that want more control over their finances. In this blog post, we will explore how businesses can use cryptocurrency and some of the benefits it offers.

What Is Cryptocurrency?

Cryptocurrency is a digital currency that you can use to buy and sell goods, but it’s also an investment vehicle for those who want to make money. Cryptocurrencies are the new way of making payments over the internet. They have been gaining popularity at an exponential rate in the past few years because of their decentralized nature and anonymity.

Cryptocurrency has taken the financial world by storm, and there’s no sign of things slowing down anytime soon – if anything, experts predict we’ll see an increase in interest as more and more companies begin to accept cryptocurrency as payment for their goods and services. 

How To Use Cryptocurrency For Business

Store of Value

Cryptocurrencies can be used as a store of value, just like gold or fiat currencies. Although cryptocurrencies are not “backed” by any government or central bank, they can still hold value because people believe in them and will therefore accept them in exchange for goods and services. 

This is also known as “cryptoeconomics” – the use of cryptography to design economic incentives for specific outcomes. In other words, it’s a way to get people to do what you want without force or coercion (i.e., violence).

Currency Exchange

Cryptocurrencies can be used as an intermediary currency when trading between two different fiat currencies (like USD and EUR). For example, if you want to transfer $100 from your bank account in the United States to your friend who lives in France, it would take 2-5 business days for the transaction to clear through the banking system before reaching your friend’s bank account in France (assuming there are no issues with international currency conversion rates).

With cryptocurrencies such as Bitcoin, however, transactions can be completed instantly because no banks are involved! This means that transactions are much cheaper than using traditional banking systems (although this is changing with cryptocurrency exchanges like Coinbase charging up to 1% fees on transactions). 

Cryptocurrency exchanges also typically have lower fees than banks when converting one cryptocurrency into another (for example converting Bitcoin into Ethereum) due to their lower operating costs compared with traditional financial institutions like banks and credit card companies.

Crowdfunding

Cryptocurrencies can be used to raise money through crowdfunding campaigns. This is a very popular use of cryptocurrencies because it allows anyone in the world to contribute funds towards any project, regardless of their location and whether or not they are accredited investors (i.e., wealthy enough to invest at least $200,000 in a company). 

However, this is also one of the most controversial uses of cryptocurrencies because many people believe that it’s risky for investors and that it’s unfair for startups to avoid having to comply with regulations like the SEC (U.S. Securities and Exchange Commission) which require companies to disclose information about their business, financial condition, and management team before raising capital from the public through crowdfunding platforms like Kickstarter or Indiegogo.

Digital Currency Payment Processor

This is probably one of the most interesting ways that cryptocurrencies can be used for business purposes because it allows you to accept payments in cryptocurrency without having your own cryptocurrency wallet! 

In other words, you can accept Bitcoin payments on your website without needing a Bitcoin wallet or even knowing anything about Bitcoin! This is possible thanks to services such as BitPay which allow you to accept Bitcoin payments on your website using a simple API integration (no coding required). 

You can then convert all incoming Bitcoin payments into your local fiat currency using BitPay’s exchange rate calculator (which takes into account current market rates) before depositing them into your bank account. The best part? There are no fees when converting Bitcoins into fiat currency – only when converting fiat currency into Bitcoins!

6 Tips To Attract Investors To Your Business

“You have a great business idea, but how do you attract investors? Simple – make them an offer they can’t refuse!”

Okay, maybe that’s not exactly how it works in the real world. But if you’re looking for tips on how to impress potential investors and get them interested in funding your business, read on! From crafting the perfect pitch to showing off your financials, we’ll cover everything you need to know to win over those all-important backers. So let’s get started!

1. Be Generous With Your Business Plan

When you are pitching to investors, the first thing they will ask for is your business plan. You must be prepared to share it with them, but do not give away all of the details. Investors want to see that you have thought through every aspect of your business and have a plan in place for how you are going to achieve your goals. 

However, they do not want to know every little detail about how you are going to make it happen. They can only get excited about so much information at one time, so be selective about what you provide them with.

2. Make Sure It Is Easy To Follow And Understand

Your business plan should be easy to follow and understand by those who read it. If the person reading it has any questions or needs clarification on something, then the plan is not effective enough. 

You need to make sure that everything is spelled out clearly and concisely in order for investors to see why they should invest their money in your business idea. The last thing you want is someone getting bored while reading through it, which could lead them away from investing altogether!

3. Keep It Short And Sweet

You do not want your plan to take up several pages or paragraphs of text because most people will lose interest quickly if they cannot see some sort of value in what they are reading immediately after starting it. 

Keep your business plan short and sweet because this will help keep the attention of those who read it as well as those who may invest in your business down the line! Do not try and tell them everything about what you expect out of your company; just give them an overview of what you think will work best for success! 

This way, when potential investors come back with questions or need more information on certain aspects of the company, you can provide that information without having to write an entirely new document! This also helps prevent confusion amongst yourself and others involved in the company’s growth!

4. Be Clear About Your Goals And Objectives For The Company

When you are writing your business plan, it is important to be clear about what your goals and objectives for the company are. Make sure that you have specific goals and objectives that you want to achieve in order to show investors that you are determined to make this a successful venture. 

You do not have to be overly confident about your plans, but if you have set out clear goals and objectives then it will help investors see how serious you are about making this successful!

5. Know Your Numbers And Be Ready To Share Them With Investors

Investors want to know the numbers behind your business so they can see where the money is going and how profitable the company will be. They want to know what kind of profits they can expect from their investment as well as how much money they could potentially make on their initial investment. 

If there is no potential for profit, then why would anyone invest? You need to be able to explain these details clearly so that investors can see why investing in your company is worth their time and money!

6. Be Prepared For Questions And Answer Them Thoroughly

Once an investor has read through your business plan, they will likely have some questions for you before making a decision on whether or not they want to invest in your idea or not. They may ask questions like, What makes this idea different from others out there? Why should we support this idea over any other one? How do we know that it will work? 

If someone asks these questions, then you need to be prepared with answers so that they can see how confident you are in yourself and the company’s future success!

5 Ways Marketing Automation Can Improve Customer Experience

In today’s digital age, customers expect a seamless, personalized experience when interacting with businesses. Unfortunately, many companies are still struggling to meet this expectation. One of the reasons for this is that they are relying on manual processes to manage customer interactions.

Marketing automation can help businesses improve customer experience by automating various marketing tasks, such as sending targeted emails and tracking website visits. As a result, businesses can focus on delivering a more consistent and personalized experience to their customers.

To further elaborate, here are some of the ways marketing automation can help improve customer experience:

1. Improved Lead Generation

One of the main benefits of marketing automation is that it can help businesses generate more leads. By using marketing automation, businesses can focus on reaching out to new customers while also nurturing existing relationships by following up with them through targeted emails. The advantage here is that businesses don’t have to manually follow up with every single customer, instead, they can create a marketing automation process that can help them generate leads from their existing customers as well as one-time customers.

2. Effective Lead Nurturing

Another advantage of marketing automation is its ability to effectively nurture leads. By understanding the buyer’s journey and creating different automated email sequences, businesses can make sure that they are providing consistent information along the way. For example, if a business has sent out an initial email about their product or service, then they will continue to follow up with that same person while also trying to build trust in order for them to eventually become paying customers. The idea here is that marketers provide more information about their product or service while also building trust with potential customers at each stage of the customer journey. This allows more people to purchase relevant products.

3.  Marketers can increase their number of conversions

Another way in which marketers are able to improve the customer experience while also making more money is by increasing the amount of conversions that they have. A conversion can be defined as “the moment when a person decides to take action on the offer being presented.” For example, if someone sees an advertisement for a new product and then goes to the company’s website in order to purchase it, this would count as one conversion. If that same person then goes through another purchase process after having received other marketing emails from that business, then these two purchases would equal two conversions. Marketers who automate their marketing do so because this automation helps them make sure that they are corresponding with potential customers at all stages.

4. Reduce Customer Churn

Customer churn is when customers stop engaging with a brand. For example, if a customer stops taking advantage of discounts or services offered by your business, they are probably going to churn. This kind of behavior costs businesses $450 billion worldwide every year. An automated marketing solution helps businesses keep track of who is and isn’t engaging with their brand so that they can improve their retention rates and save themselves this huge figure.

5. Onboarding Customers

Onboarding customers has never been easier! With automation softwares like customer relationship management systems, you can speed up onboarding by removing the tedious tasks required in traditional processes. These systems allow businesses to send automated emails to customers educating them about the business and other helpful information. This can save time for the business and confuse customers less about other processes that need to be completed before they start getting value from their purchase.

6. Target Sale Prospects Across Multichannel 

Marketing automation platforms can be used to handle all the social media handles from one platform. You can send targeted messages to the people that are already following your social pages. You can also create newsletters and engage with prospects through email marketing by leveraging content syndication, personalized recommendations, product promotion, and more. This way you can engage with customers across various channels without needing to login into all of them separately.

In conclusion, marketing automation is the need of every business. It can help scale your business and also enhance the customer experience. Not only does it make the experience amazing for the customers, but makes customer relationship management easier for the marketers too. Marketers should stay on top of the latest technology and marketing tools and strategies and implement them in their businesses. This will not only make the business scalable but also help it grow at a faster rate.

6 Ways To Bring Better Social Media Engagement To Your Business

Businesses of all sizes are turning to social media as a way to engage with customers and promote their products and services. However, not all businesses are seeing the same level of success when it comes to social media engagement. If you’re like most business professionals, you’re probably always looking for ways to improve your social media engagement. After all, strong social media engagement is key to driving sales and growing your brand. However, social media engagement isn’t just about having a presence on multiple networks. A strong social media campaign requires you to target your audience, develop an engaging message, and post high-quality content consistently.

If you are looking to improve your business’s social media engagement, here are six ways to create a successful social media strategy that engages customers and drives conversions.

1) Make Sure Your Content Is Interesting And Relevant

The best social media content is relevant to your target audience, but that doesn’t always mean it has to be directly connected with your business. If you are in the retail space, share photos of products people are excited about. If you are a law firm, share interesting facts or figures. The goal is to post engaging content that would capture the attention of your target audience and keep them engaged. Think about what people are truly interested in and post accordingly, not just what you want to talk about.

2) Post Consistently But Don’t Over-Post

You probably heard the saying that any attention is good attention. That may be true to some degree, but if you’re only posting once every three months, it limits your impact on your audience. But that also doesn’t mean you should keep posting all the time and spam everyone’s feeds. Posting too much will annoy your audience and turn them off.

3) Use Hashtags Properly

On Twitter, you can use up to two hashtags per post, but on Instagram, stick to one per post. Using the same hashtag over and over again will also be seen as spam by users. Take advantage of trending hashtags with specific terms or memes that are relevant to your brand or industry for a refreshing boost every once in a while. And don’t forget to take note if most people are using popular hashtags! It may help you improve your marketing strategy down the line.

4) Respond Quickly With Live Content Updates

Keeping an eye out for what’s happening around the world can give you fresh ideas for engaging social media. Another important strategy is to keep an eye out for what is driving more traffic towards your competition. That way, you can aim to take advantage of the same trends in order to bring your content up. With this in mind, it’s also important to know when your audience is most active on social media. This will give you a better idea of when they’re online and available for engagement.

5) Pay Attention To Your Timing And Scheduling

Did you know that a tweet at 5 pm gets 25% more engagement than a tweet sent an hour later? Of course, this does not mean you have to be sending out posts all the time. In fact, you should take some time off as well. It is OK to go as little as one day without social media as it will help keep your social media accounts from being flooded with too many posts and comments which will keep them relevant for longer periods of time!

6) Create Engaging Visuals For Your Posts

A picture is worth a thousand words and does not always have to be of your product or service. In fact, it is better if it isn’t. If you want more engagement on your social media channels then try posting pictures that get people excited and curious about what they will find when they click on the link! When you post images that get people interested in clicking on the links, you get more traffic to your site and hopefully also an increase in purchases!

Everyday consumers are becoming more selective about who they choose to buy from. If you’ve been struggling at getting their attention through your conventional methods, try these tips to make drive more engagement towards your business!

8 Productivity Hacks As Working From Home Becomes The New Normal

There are mixed feelings regarding working from home, while some might consider it to be the new normal, some can’t wait to return to the office. Irrespective of which side you picked, losing productivity is a common problem we all suffer with. More often than not, we get easily sidetracked with things and lose focus. In an office setting, with a work-focused environment, it’s relatively easy to finish up tasks to get back to your home. But what if you are already working from home?

Keeping yourself motivated and finding the right balance between your personal or professional life might be difficult. It is easily one of the common challenges we face with remote work, and without effectively managing the problem, we’re either focused on one side more than the other. But luckily, certain hacks have reportedly increased productivity in other professionals, and it’s about time we try them!

1.  Get Ready for Work Like You Would For on-site

One of the common reasons why we aren’t as productive at times when working from home is because we aren’t ready for it. On a normal day, you would wake up, freshen up, dress up and then have breakfast before leaving for the office. With work from home, you need to adopt the same attitude to be more productive. This doesn’t mean putting on your finest suit, but everything else is just as important.

2.  Create a Workspace that Encourages Productivity

When the work from home arrangement was new, every one dedicated proper workspaces for office work. But as we grew more familiar with the routine, our office spaces shifted to our sofas in front of the TV or on our beds. This is why having a dedicated workplace, and refreshing its setting now and then is extremely important to be productive. Keep your spaces for leisure separate from where you work to get a better work-life balance.

3.  Don’t Forget to Socialize

In a physical setting, it was relatively simple to communicate to your boss when you were unsure about certain things. Now, everything requires either a message or a meeting, and even being live all the time has its share of problems. The key isn’t to continuously communicate, but effectively communicate, and don’t only converse when you have to. Keep things simple, socialize, and update timely to be more productive.

4.  Have a Personal Working Routine

It’s easy to be tempted by waking up only minutes before a meeting or working after hours to compensate for the lack of productivity during the day. The best thing you can do for yourself is to establish a routine, start when it’s time and finish when it’s time to get up. No wandering off, or snacking, or relaxing in between. If you don’t stick to a routine, you risk losing work time and leisure time alike.

5.  Dedicated time for the Redundant Tasks

Have you ever gotten one email after the other and you invest in responding and getting that sorted before actually starting on what needs to be done? We’ve been there. Some unimportant and redundant tasks can quickly take most of your day. Set a time for redundant tasks, don’t let it interfere with your normal workflow, don’t get occupied with every new thing that comes your way. Prioritize what’s important, and do respond to the unimportant tasks as well.

6.  Say “NO” with Confidence

Assuming you’ve tried all there is to be productive when working from home but things still aren’t getting done on time. Chances are you have more on your plate than you can deliver, or you can’t organize your output efficiently. Someone keeps on calling urgent meetings, and you keep on getting pulled into one thing or the other. Learn to say no, otherwise, you risk your projects faltering, and burning out.

7.  Set Boundaries for Your Work Life

One of the most important hacks to staying productive is having a sense of motivation. What better way to stay motivated than by giving yourself some off time and treating yourself after you’re done working? Allocate specific hours for specific activities, working from home doesn’t mean you are continuously on the clock.

  • Allocate hours to when you will be able to take casual calls.
  • Delegate your tasks when possible.
  • Maintain a task list, and don’t pile things on.

8.  Boredom is the Enemy

Most people complain about working from home as it has blurred the boundary between professional and personal life. Along with making them work more hours, and constantly not finding peace in their homes because of it. The truth of the matter is, the line between work and personal life becomes blurred if you start mixing the two. Don’t work on your bed, don’t work late hours if you don’t have to, don’t associate places with office work.

Productivity is something that comes naturally if you have the right resources, mindset, and motivation. Find what works for you, and make it work to your advantage. But remember, what might do you more good might not always be the most relaxing option.