Businesses of all sizes are turning to social media as a way to engage with customers and promote their products and services. However, not all businesses are seeing the same level of success when it comes to social media engagement. If you’re like most business professionals, you’re probably always looking for ways to improve your social media engagement. After all, strong social media engagement is key to driving sales and growing your brand. However, social media engagement isn’t just about having a presence on multiple networks. A strong social media campaign requires you to target your audience, develop an engaging message, and post high-quality content consistently.
If you are looking to improve your business’s social media engagement, here are six ways to create a successful social media strategy that engages customers and drives conversions.
1) Make Sure Your Content Is Interesting And Relevant
The best social media content is relevant to your target audience, but that doesn’t always mean it has to be directly connected with your business. If you are in the retail space, share photos of products people are excited about. If you are a law firm, share interesting facts or figures. The goal is to post engaging content that would capture the attention of your target audience and keep them engaged. Think about what people are truly interested in and post accordingly, not just what you want to talk about.
2) Post Consistently But Don’t Over-Post
You probably heard the saying that any attention is good attention. That may be true to some degree, but if you’re only posting once every three months, it limits your impact on your audience. But that also doesn’t mean you should keep posting all the time and spam everyone’s feeds. Posting too much will annoy your audience and turn them off.
3) Use Hashtags Properly
On Twitter, you can use up to two hashtags per post, but on Instagram, stick to one per post. Using the same hashtag over and over again will also be seen as spam by users. Take advantage of trending hashtags with specific terms or memes that are relevant to your brand or industry for a refreshing boost every once in a while. And don’t forget to take note if most people are using popular hashtags! It may help you improve your marketing strategy down the line.
4) Respond Quickly With Live Content Updates
Keeping an eye out for what’s happening around the world can give you fresh ideas for engaging social media. Another important strategy is to keep an eye out for what is driving more traffic towards your competition. That way, you can aim to take advantage of the same trends in order to bring your content up. With this in mind, it’s also important to know when your audience is most active on social media. This will give you a better idea of when they’re online and available for engagement.
5) Pay Attention To Your Timing And Scheduling
Did you know that a tweet at 5 pm gets 25% more engagement than a tweet sent an hour later? Of course, this does not mean you have to be sending out posts all the time. In fact, you should take some time off as well. It is OK to go as little as one day without social media as it will help keep your social media accounts from being flooded with too many posts and comments which will keep them relevant for longer periods of time!
6) Create Engaging Visuals For Your Posts
A picture is worth a thousand words and does not always have to be of your product or service. In fact, it is better if it isn’t. If you want more engagement on your social media channels then try posting pictures that get people excited and curious about what they will find when they click on the link! When you post images that get people interested in clicking on the links, you get more traffic to your site and hopefully also an increase in purchases!
Everyday consumers are becoming more selective about who they choose to buy from. If you’ve been struggling at getting their attention through your conventional methods, try these tips to make drive more engagement towards your business!