6 Ways To Bring Better Social Media Engagement To Your Business

Businesses of all sizes are turning to social media as a way to engage with customers and promote their products and services. However, not all businesses are seeing the same level of success when it comes to social media engagement. If you’re like most business professionals, you’re probably always looking for ways to improve your social media engagement. After all, strong social media engagement is key to driving sales and growing your brand. However, social media engagement isn’t just about having a presence on multiple networks. A strong social media campaign requires you to target your audience, develop an engaging message, and post high-quality content consistently.

If you are looking to improve your business’s social media engagement, here are six ways to create a successful social media strategy that engages customers and drives conversions.

1) Make Sure Your Content Is Interesting And Relevant

The best social media content is relevant to your target audience, but that doesn’t always mean it has to be directly connected with your business. If you are in the retail space, share photos of products people are excited about. If you are a law firm, share interesting facts or figures. The goal is to post engaging content that would capture the attention of your target audience and keep them engaged. Think about what people are truly interested in and post accordingly, not just what you want to talk about.

2) Post Consistently But Don’t Over-Post

You probably heard the saying that any attention is good attention. That may be true to some degree, but if you’re only posting once every three months, it limits your impact on your audience. But that also doesn’t mean you should keep posting all the time and spam everyone’s feeds. Posting too much will annoy your audience and turn them off.

3) Use Hashtags Properly

On Twitter, you can use up to two hashtags per post, but on Instagram, stick to one per post. Using the same hashtag over and over again will also be seen as spam by users. Take advantage of trending hashtags with specific terms or memes that are relevant to your brand or industry for a refreshing boost every once in a while. And don’t forget to take note if most people are using popular hashtags! It may help you improve your marketing strategy down the line.

4) Respond Quickly With Live Content Updates

Keeping an eye out for what’s happening around the world can give you fresh ideas for engaging social media. Another important strategy is to keep an eye out for what is driving more traffic towards your competition. That way, you can aim to take advantage of the same trends in order to bring your content up. With this in mind, it’s also important to know when your audience is most active on social media. This will give you a better idea of when they’re online and available for engagement.

5) Pay Attention To Your Timing And Scheduling

Did you know that a tweet at 5 pm gets 25% more engagement than a tweet sent an hour later? Of course, this does not mean you have to be sending out posts all the time. In fact, you should take some time off as well. It is OK to go as little as one day without social media as it will help keep your social media accounts from being flooded with too many posts and comments which will keep them relevant for longer periods of time!

6) Create Engaging Visuals For Your Posts

A picture is worth a thousand words and does not always have to be of your product or service. In fact, it is better if it isn’t. If you want more engagement on your social media channels then try posting pictures that get people excited and curious about what they will find when they click on the link! When you post images that get people interested in clicking on the links, you get more traffic to your site and hopefully also an increase in purchases!

Everyday consumers are becoming more selective about who they choose to buy from. If you’ve been struggling at getting their attention through your conventional methods, try these tips to make drive more engagement towards your business!

8 Productivity Hacks As Working From Home Becomes The New Normal

There are mixed feelings regarding working from home, while some might consider it to be the new normal, some can’t wait to return to the office. Irrespective of which side you picked, losing productivity is a common problem we all suffer with. More often than not, we get easily sidetracked with things and lose focus. In an office setting, with a work-focused environment, it’s relatively easy to finish up tasks to get back to your home. But what if you are already working from home?

Keeping yourself motivated and finding the right balance between your personal or professional life might be difficult. It is easily one of the common challenges we face with remote work, and without effectively managing the problem, we’re either focused on one side more than the other. But luckily, certain hacks have reportedly increased productivity in other professionals, and it’s about time we try them!

1.  Get Ready for Work Like You Would For on-site

One of the common reasons why we aren’t as productive at times when working from home is because we aren’t ready for it. On a normal day, you would wake up, freshen up, dress up and then have breakfast before leaving for the office. With work from home, you need to adopt the same attitude to be more productive. This doesn’t mean putting on your finest suit, but everything else is just as important.

2.  Create a Workspace that Encourages Productivity

When the work from home arrangement was new, every one dedicated proper workspaces for office work. But as we grew more familiar with the routine, our office spaces shifted to our sofas in front of the TV or on our beds. This is why having a dedicated workplace, and refreshing its setting now and then is extremely important to be productive. Keep your spaces for leisure separate from where you work to get a better work-life balance.

3.  Don’t Forget to Socialize

In a physical setting, it was relatively simple to communicate to your boss when you were unsure about certain things. Now, everything requires either a message or a meeting, and even being live all the time has its share of problems. The key isn’t to continuously communicate, but effectively communicate, and don’t only converse when you have to. Keep things simple, socialize, and update timely to be more productive.

4.  Have a Personal Working Routine

It’s easy to be tempted by waking up only minutes before a meeting or working after hours to compensate for the lack of productivity during the day. The best thing you can do for yourself is to establish a routine, start when it’s time and finish when it’s time to get up. No wandering off, or snacking, or relaxing in between. If you don’t stick to a routine, you risk losing work time and leisure time alike.

5.  Dedicated time for the Redundant Tasks

Have you ever gotten one email after the other and you invest in responding and getting that sorted before actually starting on what needs to be done? We’ve been there. Some unimportant and redundant tasks can quickly take most of your day. Set a time for redundant tasks, don’t let it interfere with your normal workflow, don’t get occupied with every new thing that comes your way. Prioritize what’s important, and do respond to the unimportant tasks as well.

6.  Say “NO” with Confidence

Assuming you’ve tried all there is to be productive when working from home but things still aren’t getting done on time. Chances are you have more on your plate than you can deliver, or you can’t organize your output efficiently. Someone keeps on calling urgent meetings, and you keep on getting pulled into one thing or the other. Learn to say no, otherwise, you risk your projects faltering, and burning out.

7.  Set Boundaries for Your Work Life

One of the most important hacks to staying productive is having a sense of motivation. What better way to stay motivated than by giving yourself some off time and treating yourself after you’re done working? Allocate specific hours for specific activities, working from home doesn’t mean you are continuously on the clock.

  • Allocate hours to when you will be able to take casual calls.
  • Delegate your tasks when possible.
  • Maintain a task list, and don’t pile things on.

8.  Boredom is the Enemy

Most people complain about working from home as it has blurred the boundary between professional and personal life. Along with making them work more hours, and constantly not finding peace in their homes because of it. The truth of the matter is, the line between work and personal life becomes blurred if you start mixing the two. Don’t work on your bed, don’t work late hours if you don’t have to, don’t associate places with office work.

Productivity is something that comes naturally if you have the right resources, mindset, and motivation. Find what works for you, and make it work to your advantage. But remember, what might do you more good might not always be the most relaxing option.

10 Ways to a Successful Future Proof Career

Be it after graduation or in the early years of employment, the need for achieving more in your career and having job security is a common one. Most individuals spend most of their day thinking about career advancement and being an asset to any company, present or future. In today’s world, recognition, acceptance, and validation are equally important professional goals as career success, ample income, and job security. But not many people can achieve all of them together.

Some professionals are adept at finding new opportunities, building networks, negotiating better salaries, and more. You might be one of those individuals or know someone who is, and you might also be one – what makes them exceptional professionals? The answer is simple but very demanding, they simply have the willingness to master what they do, and keep on expanding from there. Once you realize all it takes is willingness, you too can follow career advice to climb up the corporate ladder.

Here Are 10 Ways to Future Proof Your Career

1.      Be Present and Be Seen

Not many promotions are offered to employees who aren’t present on a professional or personal level. They simply put in the day’s work and head back home, but to truly go above and beyond in your career – you need to go above and beyond your normal. Attend events and connect with bosses and colleagues, be present so you leave an impact.

2.      Volunteer with Caution

Volunteer in programs not just to participate, but to lead. While it may add some additional tasks to your routine, understand where your efforts count more and go for it. Doing this shows that you are not afraid to do more, and are fit for a leadership position. Your audience would know that you have valuable experience, and your bosses would know that you have excellent management skills.

3.      Build Skills To Take With You

An important outcome of employment is the work experience, it is the professional growth you achieved during your contract. This is why developing skills and expertise that you can take with you are essential in any job role. Learn transferable skills that can help you today, and be useful in the future. Develop multiple competencies that will open doors for growth.

4.      Think Globally

We usually think of taking one step at a time and expanding from there. But it is equally important to focus on the long-term plan and direction. Finding promotions or other markets should be a regular practice, and developing plans and techniques to avail those offerings can become part of your routine. This way, you can constantly work on professional improvement, here are some things you can do:

  • Learn about job openings in different countries and explore the possibility of a transfer.
  • Learn diverse culture management skills to boost your international exposure.

5.      Track and Record Progress

Career-driven people know what they did, what they are doing, and what they can do better. The approach applies to personal and professional life. In the workplace, it is best to track daily progress so your employers can see how much you are contributing. It also helps you build a case to avail any promotions or bonuses.

6.      Set Career Goals

Your employers want to know what you can ultimately contribute, and achieve long-term. It is best to set career goals for yourself so you can shape your professional development and exposure to facilitate achieving that target. Connect with career advisers and get some sense of the long-term and short-term career goals, and work towards them to future-proof your career.

7.      Proactively Apply for Promotions

Most people tend to be hopeful that promotion will eventually come their way, however, they don’t seek them out. if you know that you are due for a promotion and meet the criteria, try applying for it. Let your boss know about it, and ask them for their feedback. Even if you don’t get the promotion, ask for feedback so you can do better in the next opportunity.

8.      Anticipate Workplace Requirements

You don’t become an asset to the company by simply being told what to do, you become valuable when you do more. It is important to achieve career success by not only focusing on yourself but what others expect from you. Ask yourself if you were a stakeholder of this project, what would you want your employees to do next? And prepare for it.

9.      Communicate Better than Before

Key employees know what to say and when to say it, they know when to listen and when to contribute. In short, they know how to effectively communicate and make their contributions matter. Understand what type of communication your colleagues need to see your efforts, and then make a clear proactive communication plan to achieve it.

10.  Deliver What You Promised

The value of deliverables is far greater than just verbal commitments. Fix timelines for yourself to deliver your work effectively, leave ample time to review your work, and then report it. Commit to delivering what you promised and be realistic while doing so, build trust and credibility. 

Emotional Intelligence – The Key To Success As A Manager In Today’s Workplaces

Emotional intelligence is an important component of today’s workplaces and one of many qualities that a skilled leader should have. Managers can no longer just tell their employees what to do. They need to improve their emotional IQ (EQ), in order to effectively guide, understand and reinforce positive behaviors.

Leading through emotional intelligence requires a lot of time and energy from you as a manager, but the positive result is well worth the extra effort. How do you lead your team using emotional intelligence? You must first comprehend people’s conduct and listen to what they have to say before you can influence them. A degree of psychology and better social intelligence is the key to professional leadership.

Below are the top 10 ways you can develop your emotional intelligence to lead more effectively and to make a difference

1. They Take Responsibility For Their Actions

Emotionally intelligent people are not afraid to make errors and, instead of shifting blame, take responsibility when things go wrong. Therefore, this is the reason they learn from their mistakes more quickly and produce greater long-term results that benefit not only them but also their workplace.

2. They Accept Change

People with a high EQ have a wide range of perspectives. Change is viewed as a constructive challenge by them. They are adaptable and resilient enough to deal with unanticipated events. They do not get fearful or retreat when confronted with a challenge; instead, they effectively manage the changes that occur.

3. They Have An Optimistic Attitude Towards Life

Since life does not always go as imagined. From time to time, everyone must cope with setbacks or vexing issues. Emotionally intelligent individuals, on the other hand, attempt to see the bright side of every circumstance. This good energy also aids them in problem-solving. And having a good mindset encourages you to be more innovative, adaptable, and productive.

4. They Are Completely Engrossed In The Present

Did you know that we spend more than half of our time dwelling on the past or coming years? While reflecting on the past or dreaming about the future might be beneficial, focusing entirely on what is occurring right now generally yields greater outcomes. This also helps you feel better. Those who live more in the present are less worried.

5. They Are Articulate And Respectful In Their Communication

Communication is directly linked with emotional intelligence. Right communication is very important in managing the workplace. Make it clear what you anticipate from others, provide comments, and be receptive to receiving input. People that are emotionally intelligent also communicate with a high level of empathy for others.

6. They Concentrate On Solutions Rather Than Issues

Do you have coworkers or friends that come to you with their troubles all the time? Or those who are constantly complaining about others, their jobs, their partners, and the world in general. If you keep going in the wrong direction, you won’t get very far. Those who place a greater emphasis on alternatives, opportunities, and resources are more likely to succeed and overcome hurdles.

7. They Take Pride In Their Own Accomplishments As Well As Those Of Others

Emotionally intelligent individuals are thankful for any achievement, no matter how minor, and celebrate it. It boosts your self-esteem significantly. They also encourage others and are genuinely pleased with their achievements. They understand that in order to achieve anything, you frequently have to give credit to others.

8. They Focus On Personal Growth

Entrepreneurs or managers read a lot of books, are genuinely curious about what others are doing, are open to new ideas and possibilities, and are always striving to develop themselves. Self-investment improves self-esteem and confidence. Whatever you give attention to expands!

9. They Provide Support To Employees

You have to do things to show that they have your support. When you see something that you could support your employees with, do your best to help them. Remove obstacles, provide extra resources or give employees time off to handle personal belongings. In this way relationships with employees get stronger and a positive environment is set up at the workplace.

10. They Listen And Ask Questions

You need to get to know your employees. This may be done by effective communication and questioning. It is your job as a manager to develop emotional intelligence by finding out what motivates each of your employees. Let your employees speak and figure out what best motivates your employee.

Bottom Line 

Emotional intelligence is the most reliable assessment of job success and the most powerful driver of leadership and personal achievement. Emotional intelligence is no doubt the key to success as a manager in today’s workplaces. And as we improve our capacity to use emotional intelligence effectively, we will improve our ability to form more strong and trustworthy business connections. It requires more work for managers to lead with EQ, but noticeable results such as increased productivity, greater employee engagement, and lower staff turnover give you a reward for your efforts.

What Is The Future Of Work

The future of work is now! The changes in the sphere of work have already started shifting. Even though opinions may differ, tech-savvy and business leaders acknowledge that changes will be driven by technology. 

In the future, a new world may emerge where human resources function will be replaced by automation and outsourcing, a world where even skillful workers can have tough competition. It will change the whole idea of work and give it a new meaning. Our past has given us a lesson that change can come from unexpected places. 

Now, will this technology intensify job inequality or bring in the utopia of work and societies is unknown because it is impossible to know entirely what the future holds. However, the change does not need to be scary. We hope it creates equal, profitable work opportunities. The main focus should be on how to prepare yourself for the future.

1. Workforces of Future: 4 Different Scenarios

Four possible scenarios that shape the future of work according to PwC are the red, blue, yellow, and green world. These extreme examples of what work can be like in 2030 are envisioned on the basis of how people and organizations behave, on one axis, to the impact of collectivism and individualism, and homogenization and separation on the other. 

Here we will see what these words mean and what are the things that we should know about future jobs and some examples of emerging future professions and skills. 

The Red World- Where Ideas Rule

In this scenario, by PwC those with innovative ideas and profit makers will flourish with help of digital platforms. Less human resource teams will be present as other services will be automated. There may be fewer benefits like pension, health benefits for the workers. There will be a demand for strong workers only.

The Blue World- Where Organisation is the Ruler

Corporate or organizations in this scenario will grow to the point they may become stronger and bigger than the national economy. The human limits may be tested, and efforts maximized to their limits in the workplace. Only talented and updated skilled workers may survive, while others may be cast aside by corporations.

The Green World- Where Humans Do Matter

In this world, competition is intense, but financial rewards are still crucial. The strong ethics in this scenario focus and emphasize human rights, diversity, and people’s lives. Corporates, however, expect their employees to reflect their value at work.

The Yellow World- Where Humans are Most Valuable 

In this scenario, the workers may find flexibility working for organizations with high ethical codes. Also, they will have a loyalty to other people with similar skills and talents. It may result in forming a guild that will protect, support, and connect workers. On the other hand, organizations and workers will have respect for each other. As customers may resist automation, the companies will rely on human-driven work rather than machines. In short, as the author of PwC describes, “humanness is highly valued”.

2. Emerging and Declining Jobs

According to the Future of job survey 2020 version, many jobs can become redundant while some new ones will emerge. They also estimated that by 2025, about 85 million jobs will likely be superseded by the change in the cleaving of labor between machinery and humans. On the other hand, about 97 million roles may emerge. 

Top leading positions in increasing demand are Data analyst and scientist, AI and machine learning specialist, big data specialist, digital marketing and strategy specialist, process automation specialist, business development specialist, information security analyst, app developer, and project managers. 

At the opposite end of the scale, which may become redundant by 2025 is data editors, accountants and auditors, material recording and stock-keeping clerks, accounting bookkeeping and payroll clerks, financial analyst, human resources specialist. 

3. In-Demand Skills

Here are the skills that will be in demand which will help land and secure occupation in the future: 

  • Cognitive abilities- Abilities like critical thinking, writing, literacy, and quantitative analytical skills will be very in demand. These abilities will be noteworthy to employers and will be of importance for workers as these will help in landing a secure job in the future.
  • Social and emotional skills- empathy, communication, adaptability, and intentional learning will be most sought after emotional and social skills in the future.
  • Technical knowledge- having skills of IT, data analysis and some other technological abilities will be demanded in future as the jobs are connecting with technology more and more.

Some of the talks about the world and redundancy or emergence of jobs may sound whimsical, but any of these or even a combination of them is possible. Who gets to benefit from these scenarios depends on considering and careful planning of staying competitive, keeping and motivating people, and upgrading your skills. We may not know all the answers to the future, but one can face the future of work by taking aforementioned steps and being confident. 

How To Gain More Clients In Any Business?

The key to clientele growth is to constantly be on a look out for potential clients. Anyone and everyone could fit into that category, so it’s wise to keep your eyes open and keep reaching out. We know it’s a tiresome hustle but it’s very important for a company or business to build on clients in order to reap profits and substantially grow. It’s necessary to poach clients with information and offers that will specifically interest them, after all why would anyone place their trust in your hands, if you don’t know what they want?

We’ll tell you a few very important tips and tricks that can get you more clients in any business. So, keep reading!

Find Out What Your Client Wants

The first and foremost important tip is to find out what your potential client is looking for in the market. If it’s something you can offer, you automatically have an edge above others. The crucial part is how you will pitch it to them. Anyone can offer prices and packages the way you do. The ideal pitch is a pitch that shows the client what value you will be offering, what you can add to their brand or needs. It will be helpful to have clear-cut information presented with a focus to value rather than unimportant details. 

Back Up Your Claims With Evidence

If you want your client to believe you’re the right business for them, then back up your claim with evidence. Show them how they can trust you for results. Which means bring up testimonials and show your client list. Once companies see how many brands or business have trusted you for their business, they will be more convinced to have you on board. This will drastically improve your chances of getting clients onboard and trustworthy reviews are good for building reliability and trustworthiness. It can be helpful to post your clients testimonials online to have a bigger reach of audience, which can have potential clients. They might view these testimonials and want to work with you.

Use Your Network

The best way to increase clients is by using your network in your favor. Once you have completed some important projects with your clients, a beneficial offer can be to offer them referrals if they bring in more work. This will allow them to reach out to their contacts and find someone who requires your services. This will give you a chance to broaden your network. It’s also crucial to keep promoting your work and your experience on professional platforms such as LinkedIn, many people are looking for like minded individuals, who they can connect with to find mutual benefit. It is a popular professional network and it is only smart to use it to your advantage. 

Post Your Achievements

In order to attract the most eyes, it beneficial to post your achievements and discuss the success in a detailed manner. It can be a guide on how you were able to achieve this milestone and also serve as a marketing tactic to get more clients to see how you were able to work around this.  It is a common tactic like for example a lot of startups post their success at how they were able to gather seed money to fund their business. These tactics show how your company is able to problem-solve and get around obstacles to achieve a larger goal.

This is just the tip of the iceberg because getting clients is no easy task, it requires consistency and work. Growing your business is something that requires constant investment and increase in clientele. It’s important to work with individuals that share your goals and help your company move on that track. We hope that the following tips give a better insight into how you can approach clients and grow your business without a hassle. It’s only the foundation of growing. 

4 Ways to Ensure Workplace Diversity and Inclusion

As the workplaces have revitalized, they require a more diverse task force that comes from different backgrounds, and ethnicities to create a company culture based on inclusivity. A diverse workforce brings diverse viewpoints and perspectives that can help the company develop amazing new products and boost the business. A recent study shows that companies with diverse employees have higher revenue, show more innovation, and improved decision-making skills as compared to companies that still follow old school principles based on discrimination and bias. 

Here a few tips you can follow to embrace policies, initiatives, and tools designed to increase the level of diversity in your workplace:

1. Change Hiring Techniques

While screening through potential candidates, their ethnicity and background are often overlooked. This contributes to a major lack of diversity in the workplace. So how do you change this practice? There are multiple tools and software available now that help filter candidates not only based on the job requirements but also categorize them on the basis of gender, ethnicity, religion, etc. This helps make better decisions when hiring employees. Employers can set a quota for hiring employees of different ethnicities to promote inclusiveness in their company. 

2. Evaluate Executive Team

Hiring diverse employees isn’t enough in itself. Making them feel represented in all areas of the workplace is equally as important. Take a look at your management and executive team and assess whether you are whitewashing your executive team or does it has enough ethical representation. The makeup of your company’s executive team really affects the rest of the workforce and also speaks about the culture of your company. According to a consulting group, out of the Fortune 500 companies, only 24 CEOs are women and only three are black. Make sure your company is included in the list that values inclusivity in its executive team as well as low-level employees. 

3. Acknowledge Religious Holidays

Employees from different religious backgrounds celebrate different holidays, and as an employer, it’s your job to make sure everyone gets time off as required and deserved. Don’t set the same holiday calendar for everyone and encourage your employees to cover for their colleagues as they celebrate their religious holidays with their families. This will encourage teamwork among employees and foster a culture of respect and consideration in the company. Companies that respect their employees have higher employee satisfaction and retention. 

4. Foster Diverse Thinking:

As an employer, what can you do that makes your employees feel welcome and included? When you make such efforts, you put your company in a good position culturally and welcome diverse perspectives into your company. For example, different employees might have culturally rich ideas that help give your products a more unique touch and help market them to different cultures, and welcome high revenue. When opinions of employees of all backgrounds are welcomed, it comes with unique perspectives that can make your company stand out among its competitors and build a powerful brand. Moreover, it has been observed that this practice helps attract young employees and top talent which helps the company stay on top of its game. 

In today’s world, it’s important to cater to a diverse and multigenerational workforce in order to stay in the competition and make your company flourish. Make sure all genders, religions, ethnicities, and sexualities are welcome in your company and are presented with equal opportunities as the rest of the employees. Don’t hesitate to offer them executive positions if they fit the criteria and this will help you be a part of companies that have revolutionized their workplace for good!

4 High Paying Jobs For Creatives

Naturally artistic people often feel that they have to either let go of their creativity or settle on a lesser salary because there aren’t enough high paying jobs that will let you go wild. The truth is any job can be creative as long as you keep building new stuff, working on new ideas and so on.

We all are familiar with copywriting and graphic design but there are several other fields that give you a creative outlet. From data analysis to marketing to management roles anything and everything can become creative. If you are an individual who is good at communication through any medium and can solve problems in a unique way. This article is for you. Here are five high paying jobs that will get your creative juices flowing:

1. Ux Designer

If you have a knack for making the experience of people around you great then this might be the role for you. UX stands for User Experiencer. These people are fundamentally hired to make the user experience full of engagement, user friendly and memorable. Be it restaurants, offices or general social media platforms or websites. The best part about this job is user experience will mean different things for different businesses which will give you a lot of room to be creative as the designer. No two projects will be the same. One core requirement of being a successful UX designer is eye for detail and aesthetics. This job involves a lot of prototyping and making wireframes. Regardless, one other quality needed is the ability to be okay with failure and also fail faster and fail better every time. 

2. Training Manager

A training manager is responsible for figuring out what skills soft or hard the employees need and then teaching it to them. People with outgoing and communicative personalities often are a great fit for these roles. This role involves continuing education and traveling too. Traveling to different locations to make sure the employees in every branch are equally trained. Part of the job is to think on your feet and know the basics of every job so that you can teach the skills you want to teach better. Organizations typically hire people with a communications or related degree for this role or a degree in the business the company is involved in. Training needs analysis, program designs, reports on effectiveness of the training etc are some parts of the job.

3. Social Media Director

A social Media Director comes up with strategies of communicating anything and everything that the brand wants to reach its customers through social media platforms. Your day to day will involve managing a team, reporting on success and failures of strategies and overseeing content channels. This role requires a range of creative and analytical skills. Such as strong aesthetic sense, photo and video editing sense and sometimes on camera skills too. Social media directors have to have the skill of presenting data as easily as making friends. If you understand how algorithms work and have thousands of aesthetic pictures waiting to be shared with the world. You might be perfect for this job. To become a director, start off as a marketing intern or a social media coordinator. 

4. Product Designer

Product design is used in designing toys, to your daily appliances, apps and softwares etc. In short, they work on improving everything design wise that we use in our daily lives. A person with good drawing skills and interested in making physical products is a good fit for this role. One of the vital things that a product designer needs apart from the two mentioned above is communication and coordination. You will be required to work with teams of salespeople, engineers and marketers as well. UX and product designer are interchangeably used in the tech world but the main difference between these two jobs is that, UX is concerned with making a product user friendly while a product designer is concerned with turning your idea into a live size product that people will buy.

These were just a glimpse of what the job market can and does offer creatives. Especially the ones that are multipotentialite. Creativity might be inherent in some jobs but others can be converted into creativity. This totally depends upon your love and passion for the work you do, after all creativity is defined as learning to solve problems in an outside the box way.. Let us know what conventional jobs you do that you have converted into your creative outlets in the comments below.

4 Tips To Conquer Your Career With The Right Career Development Strategies

The 21st-century corporate organizations and industries are quite eager to invest in the career development strategy of their employees. Their talent management team is responsible to empower their workers with the right development strategies that not only enhance their personal growth but also increase their engagement in the company,  their work productivity, and the retention rate of the organization. Before that, the career development area has always been overlooked as the employers were incompetent to develop their employees with the right tools, techniques, and skills. The employees had the insufficient resources that are required to opt for a favorable career path. Although time has changed and it’s a world of possibilities, let’s see how the right career counseling can help you conquer your career.  

1. Get Yourself Recognised

One of the best career development strategies is self-nomination and the willingness to take up new opportunities. This strategy is intended to increase the reliable career options for the one who is willing to inform his superiors of the achievement, inspiration, and the zeal to move forward with the desired project that gives him a chance to prove himself. It brings recognition, opportunities, support, and sponsorship from employers. It gives employees the exposure, identification, and commendation that one requires to excel in the career. And if you get lucky you may find a role model, a mentor who will lead your way to a more successful path with his sponsorship, coaching, and guidance you’re weird you’re more successful but with his sponsorship coaching and guidance.

2. Short-Terms Goals Make All The Difference 

In simple terms, career development is about setting short-term and long-term goals and then acquiring the necessary skills to accomplish those goals. To set future goals for yourself, you need to be mindful and reflective of your present work-life situation. Take some time and ponder over your current scenarios. Are you satisfied with your job description and the organization you are working with? Do you see yourself being engaged in the same role in the long run?  Is this the most favorable industry you want to excel your career in? and do your future goals align with your current package, company, and job nature? If you get a satisfactory view, start with a small idea,  set yourself weekly goals, or monthly goals, define your quarterly goals if you have been successful in achieving the former ones, then move towards the five-yearly or long-term goals.

3. Open Yourself For Criticism 

The future of work,  artificial intelligence, technological advancement, and advanced machinery have revolutionized the corporate and industrial sectors but there is nothing that can beat emotional intelligence,  problem-solving ability, fellow feeling, leadership, and coaching skills.  To become a better version of yourself, learn these soft skills and see how these have an impact on others. For example, to see how you can influence people, ask for feedback, no matter how bitter they can be or how heavy they are for your self-esteem,  feedback and constructive criticism always have room for improvement and is one of the finest career and personal development strategies. 

4. Cultivate Your Network

There was a time when loyalty and hard work were good enough to secure and keep a job. Today’s employers want much more when they are talent hunting. They look for individuals who are creative, adaptable, receptive to novel ideas, have a personal and public persona and who are capable of crafting their development strategies individually. And all of this can be earned with some innate abilities, passion, and a social network that is willing to educate and develop you in your career. A strong networking group can do wonders for your career and it’s worth your time to cultivate your relationship with the people who can be beneficial for you in your personal and career development and who you can be helpful to in the long run.

The new era’s career development is an amalgamation of both technology and content, research, and experience that gives a robust to the career development solution of modern times. There are a number of overwhelming ideas that can change your course, all you have to do is look for the idea/strategy that works for you the best.  

5 Ways To Fight Zoom Fatigue

If you have been working remotely for quite some time stanzas are you have experienced the term called Zoom Fatigue. The term is self-explanatory but if you are still confused it means being drained after a long day of having video interactions.

Journal of applied psychology pinpointed factors such as lack of belonging & late in the day meetings as contributors to zoom fatigue. But it’s not all bad news there are several ways to zoom fatigue and keep yourself more connected to the world around you let’s take a look:

1. Stop Looking At Yourself And Everybody

Presenting or just chatting with someone human beings are not used to staring at each other’s faces or even themselves. This can make individuals very self-conscious. Worrying about our appearances and stating that faces so up close can physically strain your eyes which can lead to fatigue. 

The simple fix is to play with zoom’s videos settings, hide yourself or even minimize your window while listening to the conversations. You don’t have to stare at everybody’s faces.

2. Don’t Default To Video

If a question for communication could be an email or text,make it one. Because non visual communication does not require certain formalities that come with visual communication. Brushing your hair, putting on a decent looking shirt, engaging in small talk can feel like a chore when you are dealing with a screaming baby and trying to get work done. Even when you are asked to join in on a video conference which seems as unnecessary, ask to switch to another medium of communication. You could also express your need for less video time and tell your boss about experiencing zoom fatigue.

3. Muting Is Good

One of the most common expressions during the pandemic where “you are on mute”. When attending meetings at home, the home that you share with your kids, partners, parents, etc is like inviting your office to your house. It’s a very peculiar blending of Church and the state. Constantly worrying about noise from your surroundings getting in the computer screen through to your colleagues can be very tiring, keeping yourself on mute all the time except for when you are speaking reduces this anxiety.

4. Have Zoom-free Days

Citibank recently instituted a ban on Zooming on Fridays. This helps their employees have some time off from their screens. You also might want to suggest it after running it by your coworkers. If everyone is on the same page about too much screen. This could be a good activity to bond over offline. You could also raise the issue with your manager by citing (ehem ehem this article).  

5. Basic Etiquette

Ever hop on zoom and saw you are the only one with their camera on? Yeah, it’s awkward. One of the main contributors to zoom fatigue is not knowing what your colleagues are up to when you get on call. Whether you should turn on your camera or your audio or what ?. To minimize discomfort on calls, a standard etiquette emailed to their entire company or department can be a great call. If every call is different, send in the etiquette for that call in the calendar invite. When everyone is on the same page its easier to communicate and run efficiently. 

While the exact approach to deal with zoom fatigue will be different for every company. The ones mentioned above will certainly help you tread the way. Anything to help you feel that you belong leads to alleviation of exhaustion. Let us know what ways have you or your company implemented to combat zoom fatigue.